We would like to take this time to share a little information about those involved with this project and how the idea of ‘Badger’ came to be.
The original ‘Badger’ concept came from Montenegro, a small country in Southeast Europe.
A couple of friends that grew up together hatched the idea as an attempt to give new life to a fashion icon. Goran, Marko, Lazar, Jovan and Darko went back to the days of their childhood, that was in a way marked by a pinned badge- an indispensable part of clothing culture.
It symbolized being hip, modern and rebellious.Today, kids and millennials have different views, opinions and lifestyles. Digital displays are an integral part of their lives and are the primary means of access to any form of information, whether they are using still images, videos or text.
Following the trends that are focusing on retro concepts, they figured that a combination of creating an outward facing display and a pinned badge would be ideal to merge generations young and old.
For example Converse sneakers still survive and are going stronger than ever.
A pinned badge, they thought, deserves a chance.
The idea stirred in their minds for a few months until Darko, now CEO of the Badger Crew came to Arizona State University on a Fulbright Humphrey Fellowship.
At ASU’s Cronkite School, Darko met digital innovation director Retha Hill and graduate student Curtis Spicer and shared his idea. Curtis decided to join Darko in his efforts to develop the idea further, and later became content creator and Retha, as their mentor, helped develop a network of possible job candidates and investors.
At this time, Darko and his childhood friends Lazar, Marko, Goran and Jovan have been developing videos, renderings, revenue projections, and dispersing and testing the idea. With Retha and Curtis now engaged in the project, the idea had a viable path into the United States.
In October 2015, The Badger Crew LLC was formed.
The rebirth of an icon has begun…